Social Networking – LinkedIn
Businesses use social media as marketing, networking and sales tools. Most importantly for you, social media is becoming the number one platform for recruitment. By using social media effectively through creating and maintaining a professional online presence, it is an ideal tool to help you find and secure your ideal job. You can easily do this – for free – using LinkedIn.
LinkedIn is a professional social networking website and has become an extensive online platform across all sectors. Employers actively browse LinkedIn to find potential candidates and also advertise job vacancies on here too. A basic user account on LinkedIn is free, so you may as well set one up if you haven’t already!
In a nutshell, LinkedIn works pretty much like Facebook. You have a news feed where you can see your friends, or ‘connection’ updates, however all updates and actions you do on Linked need to be purely professional. When viewed by a recruiter, your profile provides their first impression so make it professional and ensure your profile photo is suitable for this purpose as well. Here are a few ways to make the most of LinkedIn:
- Write a detailed summary of your career – Write between 100 and 300 words using key words and phrases. Try to tell a compelling story about yourself that includes specifics and quantifiable achievements. Listing your own work history and experience shows hiring managers that you have the experience they are looking for.
- List significant jobs that build your career in the experience section – Many people only include their current job, but list only significant roles – you don’t need to be exhaustive. This shows you can do the job. Your online portfolio could include samples of data you’ve developed, projects you’ve worked on, or awards and achievements you’ve gained.
- List your skills – This is a quick fire section to tell employers what you can do. It also allows your connections to ‘endorse’ these skills for you.
- Write and received Recommendations – This is where connections; colleagues and former colleagues, write about their experience whilst working with you. It should list your accomplishments and what skills you have in their own words. The benefits to these are they don’t only appear on your profile, they appear on the connection who wrote it for you too, meaning they reach connections of two profiles. A personal brand is what other people say about you when you’re not in the room – recommendations and testimonials on your work are increasingly becoming an important factor for desision-making among hiring managers.
- Connect – Connections are the backbone on your profile and what gives you the strength to network. For example, if you’re interested in working for a certain company and you notice one of your connections has a contact there, you can ask them to introduce you to them.
- Show your personality – It comes through in everything you write and say, so be purposeful. Your LinkedIn summary is the perfect place to express yourself. Why do you work in your field? What motivates you to do your best? When you share articles or blogs, add a comment about how you feel and inject some of your personal thoughts.
Finally, keeping your profile up to date, engaging, sharing and communicating show hiring managers that you have strong communication skills. Prove you have strong written skills by developing a strong profile.
Online Job Boards
Many employers today – including ourselves – use job boards to search for suitable candidates for vacancies. Here at Primestaff, we advertise all of our vacancies online as well as carry out CV searches for various vacancies, but increasingly, more and more employers are skipping vacancy advertising and go straight to CV searching instead.
Signing up to an online job board, such as CV Library, Indeed and Reed that enables you to upload your CV, will make you immediately more visible to prospective employers. Thousands of recruiters view and search CVs every day, plus it’s a quick way to browse and apply for jobs too. On some job boards, you can set up email alerts that send vacancies directly to your email, saving you time looking for them online. If you’re already in employment but are a contract worker for example, it’s still a good idea to list your CV online so interested employers can still find you and keep you on file for future reference.
Other benefits to you are:
- You can quickly remove your CV or make it visible whenever you want using privacy settings
- You can hide your name and personal contact details
- You can apply for jobs anywhere in the country, on laptop, tablet or mobile and send your CV/application electronically